Beginning in 2022, the Digital Advocacy team made a big investment to use advertising to bring new advocates to Earthjustice. A huge portion of our email and SMS subscribers come from advertising, and it’s a successful way to ask them to take more advocacy actions in support of different issues. Grassroots advocacy can largely influence policy and litigation & educate folks about our work and other environmental issues. Where I came in, I worked on designing all the variations of ads for each action alert for our first year. The following year (FY23), I took more of an Art Director role and hired contractors to do the production of assets.